What is website design?

Website design is concerned with both the site's usability and its aesthetic. The layout and color scheme, for instance, are two facets of the website's appearance where the web designer would concentrate. Their goal? To create a website that's visually appealing and digestible.

Ultimately, good website design seeks to score high points for user experience. A site with successful web design offers aesthetically pleasing features, is easy to navigate, feels intrinsic to the brand, and fits the customer base.